First SEO Completed - Now What?

Ok, so you've completed the first round of your Search Engine Optimisation. You have made your site comply with all the current SEO knowledge and now you can just sit back and watch the traffic roll in, right?  

Wrong.

There is still plenty to do, because unless you're ranking at #1 position for every keyphrase you care to associate yourself with, there is always more to be done.  

There are things you can do (some of them unassisted) that can maintain or improve your Search Engine Ranking Positions.


LINK BUILDING

Inbound links to your website make Search Engines consider your site to be more of an authority and therefore of higher importance than other sites, pushing you up the list of results. The more links the better.
If you know of any online industry directories or resources that will be happy to add a listing and link to your website, go ahead and submit your URL to them.  
If there is link text to specify, use keywords. If your website promotes Joe's Milkbar in Sydney, make the link text read “Sydney Milkbar”, or “Cheap Gobstoppers” not “Click Here” or something equally useless.
You also may know someone else with a website who wants to link to your site. George's Hardware around the corner might be happy to put a link to you on their site. Be aware that they'll probably want one back.
Contact Melbourne Online if you would like us to arrange links for you.


FRESH CONTENT

Search Engines love new content. Update your page. Add a blog to it and write frequently. Keep your product information fresh. Put up new images, new pages, new links, new everything! Use your keywords everywhere you can, but make sure it belongs there, don't just pack irrelevant keywords into a page.
If you have a Content Management System, editing your site will be a breeze, but if your site is more customised then you may need to contact your designer to add content. 
Contact Melbourne Online if you would like a blog or content created or edited for you.


BLOG COMMENTS

Find blogs relating to your business. Comment on those blogs. If you are Joe and own Joe's Milkbar in Sydney, use the following info when commenting:

Name: Sydney Milkbar – Joe
email: joe@joesmilkbar.com.au
Link: http://www.joesmilkbar.com.au
Comment: Insert relevant comment here, something other than “Good blog.”

Make sure your comments are highly relevant to the blog. Add ideas, information, oppinion, even get controvercial if you like, but make sure your comment adds value to the blog, not just a boring post for the sake of it.


Ongoing SEO

Regular SEO work means constant analysis, modification and improvement. We look at your site content, the content of your competitors and then we modify your site to get the best possible results. Ideally this should be carried out monthly but quarterly can suffice depending on your requirements.
Contact Melbourne Online to arrange monthly or quarterly SEO updates for your site.

Visit Melbourne Online for more.